4 Legged Finder

As a UX designer and passionate pet owner, I contributed to 4 Legged Friend, a non-profit pet adoption shelter, by designing user-centered experiences for diverse audiences. I conducted user research, developed intuitive interfaces, and created detailed pet profiles to facilitate the adoption process and promote responsible pet ownership. It was a meaningful and rewarding contribution to the community.

Deliverables

UX & UI Design

The problem:Many pet adoption sites require adopters to schedule a visit with a potential adoptee via phone, email, or website redirection, creating scheduling difficulties for both the adopter and animal shelters. Our goal is to alleviate this burden by allowing adopters to visit on their own time when the adoptee is available. Additionally, we understand that finding the right pet can be daunting, so we have created a survey to guide adopters in their search and help them feel empowered and confident about their adoption. The survey is designed to narrow down the search for the perfect pet that matches the adopter's lifestyle and preferences.
‍
The goal: We wanted to nurture the connection between people and pets to advance animal welfare by streamlining adoptee processes, and by informing the adoptees on the right pet for them by survey option.

Survey

4.1 million

animals are adopted from shelters each year.

90.5 million

homes own a pet in the U.S.

96% of Americans

moral duty to protect animals

10% of dogs

Will find a permanent home

SummaryI conducted user interviews and surveys, which I then turned into empathy maps to better understand the audience and their needs. I found that many pet adopters can feel overwhelmed by searches and frustrated when the site sends them to another landing page or call to set up a time to meet. This caused an exciting experience to become challenging for them, and gave many users second thoughts on adopting a pet.

Site Map

Wireframes
Once I mocked the diagram established from the site map I was able to sketched paper wireframes for each screen in my app, keeping the user pain points about navigation, browsing, and rsvp flow in mind.The home screen paper wireframe variations to the right focus on optimizing the browsing experience.

Lo-fi Mock ups

Feedback and Iteration:After testing the prototype with users, we found that the search results were not consistently accurate. We added a feature for users to report inaccuracies. We also revised the survey questions to gather more detailed information about users' lifestyles and living situations.
‍Outcome:The low-fidelity prototype effectively addressed the challenge of locating suitable pets in a user's local area.

Hi-fidelity Mocks

Feedback and Iteration:After testing the prototype with users, we found that the search results were not consistently accurate. To address this, we added a feature for users to report inaccuracies. We also revised the survey questions to gather more detailed information about user's lifestyle and living situation.
‍Outcome:The low-fidelity prototype effectively addressed the challenge of locating suitable pets in a user's local area and provided valuable insights for the future development of a high-fidelity prototype.

Mocks Ups

‍My goal is to create a user-friendly experience. I initially included a search engine on the website's hero section, but users wanted more options. To address this, I redesigned the hero section to include a survey and a search engine. The survey offers a more personalized approach, while the search engine remains an option for users who prefer a traditional search. This feedback-driven redesign prioritizes the user's needs and provides a more efficient experience.

Mobile Web Audience

85%

Retention of users

45%

Survey Response rate

89%

Survey Completion rates

Incorporating Sweeps incentives into Ad display

Following the successful implementation of mobile display advertising for marketers in this particular channel, our focus shifted to conducting tests to ascertain the potential impact of sweepstakes entries on audience engagement and the resultant actions taken. In pursuit of this objective, we introduced specific messaging and incentives to gauge user responsiveness and subsequent engagement with the purpose of earning additional entries into the sweepstakes.

What we learned

We found that there are various methods to reach out to users through our channels. A significant challenge we faced was the growing focus on user needs in the industry and the requirement to protect user data in line with different state-specific data privacy laws. By using the information we had about users' locations, we were able to ensure that we were following the appropriate practices for each state. This allowed our clients to connect with the audience in ways that other publishers couldn't.

Outcome

We observed that providing clear guidance can prompt users to take action and reduce instances of disengagement. Subsequently, we conducted a test to assess user interest in taking action on offer details by including an additional offer in the sweepstakes. This approach is consistent with the PCH experience, providing users with opportunities for extra entries by engaging with PCH's other games and products.